Tj Power
About Tj Power
Tj got his first iPhone as a kid, got addicted to distraction, and has spent his career since working on what that does to a brain. He studied psychology and neuroscience at Exeter, lectured there on the neuroscience of mindfulness, and built the DOSE framework around the four chemicals — dopamine, oxytocin, serotonin, endorphins — that govern how people focus, feel and function. His book hit No.1 on the Sunday Times list in March 2026 and was Waterstones' non-fiction pick of the month. He's delivered over 650 keynotes to more than 100,000 people, at Amazon, Salesforce, TikTok and the NHS, and at Oxford, Harrow and Le Rosey. His central argument is unfashionably specific: attention is the asset that decides who performs as the world accelerates, and most people are spending theirs without noticing.
1:1 Sessions
Designing a Wellbeing Programme That Works
45 min
For HR and L&D leaders tired of wellbeing initiatives nobody engages with. He's run 650 of these and measures the results, and this session is about what makes a programme land versus what makes it a calendar invite people decline.
$500
Getting Your Attention Back
60 min
The core session. Where your focus is actually going, what your phone habits are doing to your baseline motivation, and the specific changes that shift it. For high performers who have noticed they can't read a page any more.
$750
Books
The DOSE Effect
Balance your brain and unlock your potential for 2026 with the powers dopamine, serotonin and more with a neuroscientist’s new Sunday Times bestselling self-help guide
$11.1