Syed Saqib Mumtaz

About Syed Saqib Mumtaz

Writing a good book is only the beginning. To succeed in a crowded market, your book needs clear positioning, a defined audience and a marketing strategy that continues beyond launch day.

I help fiction and nonfiction authors understand where their books belong in the market, what makes them different and how to build sustainable visibility across Amazon, social media, search engines, email and other relevant digital platforms.

My approach combines book positioning, market analysis, competitive research, digital marketing and personal branding to create a practical strategy tailored to your book, readers and long-term goals.

How I Help Nonfiction Authors

For nonfiction authors, the book is often more than a product. It can build authority, attract clients, support a speaking career and strengthen a professional brand.

I can help you:

• Define the specific audience, problem and transformation offered by your book

• Position your book against competing titles

• Identify gaps that other books have overlooked

• Connect your book with your expertise, services or business

• Build your personal brand as an author and subject-matter expert

• Turn the book into content for LinkedIn, YouTube, podcasts, articles and social media

• Develop a long-term marketing strategy that supports both book sales and professional opportunities

How I Help Fiction Authors

Fiction marketing requires more than simply promoting a story. Readers choose books according to genre expectations, emotional appeal, themes, tropes, characters and recommendations from other readers.

I can help you:

• Identify your ideal readers and the communities where they are active

• Analyse your genre, subgenre, themes, tropes and comparable titles

• Develop a compelling positioning statement and reader promise

• Identify an underserved angle or market gap

• Position a standalone novel, series or author catalogue

• Build an engaged reader community

• Create a launch and ongoing discovery strategy

• Develop marketing content without revealing important spoilers

Book Positioning and Market Analysis

Before spending money on advertising, we examine the market.

This may include:

• Target-reader analysis

• Genre and category research

• Competitor and comparable-title analysis

• Amazon keyword and category research

• Market-gap identification

• Reader expectations and buying motivations

• Book description and sales-message evaluation

• Unique positioning and differentiation

• Pricing, format and promotional considerations

The objective is to answer three essential questions:

Who is this book for?

Why should they choose it?

How will they discover it?

Digital Marketing Strategy for Authors

I develop coordinated book marketing strategies across the platforms most relevant to your readers, including:

• Amazon KDP and Amazon Advertising

• LinkedIn

• Facebook and Instagram

• YouTube

• Google Search and Google Ads

• Goodreads

• BookBub

• Author websites and blogs

• Podcasts and online interviews

• Email newsletters

• Content marketing

• Influencer, reviewer and reader outreach

Rather than using every platform without direction, we identify the channels most likely to produce visibility, subscribers, engagement and book sales.

Personal Branding for Authors

Readers often connect with the author before they decide to buy the book.

I help authors develop a recognisable and credible personal brand through:

• Author positioning and messaging

• Professional author biographies

• Social media profile optimisation

• Content themes and communication style

• Thought-leadership strategy

• Website and landing-page messaging

• Consistent visual and verbal identity

• Connecting the author’s story with the book’s purpose

For nonfiction authors, this can strengthen professional credibility. For fiction authors, it can help readers connect with the person, themes and creative world behind the stories.

Building Your Author Email List

Social media audiences can disappear when algorithms change. An email list gives you a direct relationship with your readers.

I can help you plan:

• Reader magnets and free resources

• Sample chapters, short stories, guides or checklists

• Newsletter landing pages

• Email subscription funnels

• Welcome email sequences

• Reader segmentation

• Newsletter themes and content calendars

• Advance reader and launch teams

• Book-launch email campaigns

• Long-term reader engagement

The goal is not simply to collect email addresses. It is to build a community of readers who are interested in your work and ready to hear about future books.

What You Can Receive From a Strategy Session

Depending on your book and current stage, your consultation may help you develop:

• A clear book-positioning statement

• A definition of your ideal reader

• A competitor and market-gap overview

• Recommendations for Amazon keywords and categories

• A personalised digital marketing roadmap

• A personal-branding direction

• An author email-list strategy

• Launch and post-launch priorities

• A practical list of actions for the next 30, 60 or 90 days

Who Should Book This Consultation?

This consultation is suitable for:

• First-time authors who do not know where to begin

• Fiction authors preparing to launch a novel or series

• Nonfiction authors using a book to build authority

• Self-published and independently published authors

• Authors whose books are receiving limited visibility

• Authors considering Amazon or social media advertising

• Authors who want to build an email subscriber list

• Authors who need a clear strategy before investing in marketing

• Published authors planning their next book or relaunch

Stop Marketing Without a Clear Direction

Your book does not need to appeal to everyone. It needs to be clearly positioned for the readers most likely to value it.

Book a consultation to identify your market, strengthen your positioning and build a focused strategy for growing your readership, author brand and long-term book sales.

Book your author strategy session today.

1:1 Sessions

• Nonfiction Author Platform Review

  60 min

  For authors whose readers have job titles. LinkedIn presence, lead capture, email list and how the book feeds the business rather than the other way round. This is where his LinkedIn Ads background earns its keep and where most fiction-oriented advice falls apart

  $400

• Amazon Ads Account Teardown

  60 min

  Share your screen and open your campaigns. Saqib reads the account live, clicks per sale, ACOS, search term reports, the keywords quietly eating budget without converting. Most author ad accounts have three or four structural problems and they are the same three or four every time. You leave knowing which campaigns to kill this week.

  $400